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Radio – A Key Channel to Target Voters
Contributor: Meg DiMattina, Account Director/Claritas With so much happening in the United States over the last several years, from concerns about the economy and inflation, rising healthcare costs,...
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Political Media Buying 2022: Where is Maxwell Smart When You Need Him as 2022...
Contributor: Leo Kivijarv, Ph.D., Executive Vice President & Director of Research of PQ Media Since 2012, PQ Media has been offering opinions and data to the Radio Advertising Bureau during...
View ArticleAmplifying Brand Buzz: How Radio Redefines Conversations and Influence
Harness Radio’s Unique Ability to Fuel Purchase Intent and More Contributor: Vanessa Lontoc, VP of Marketing, Engagement Labs In the ever-evolving landscape of media impact, radio emerges as a potent...
View ArticleRadio Works for Local and State Government Agencies
Author: Annette Malave, SVP/Insights, RAB Political views and interests by Americans have been the topic of many news articles and stories. Yet, how Americans view their state and local governments...
View ArticlePolitical Ads in 2024: Don’t Forget Your Own Backyard.
Contributor: Steve Passwaiter, President, Silver Oak Political The Opportunity: We all know it. The projections are everywhere. Political ad experts are estimating spending ranging from $10 to $16...
View ArticlePolitical Ads in 2024: Don’t Forget Your Own Backyard.
Contributor: Steve Passwaiter, President, Silver Oak Political Last week, I provided some background into local races. I also focused on the importance of sharing insights and information about radio...
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